Strategy: Maximizing Outside List Performance

2. Select based on recency. In the priority of recency, frequency and monetary value, recency of someone’s purchase always ranks highest. So when selecting outside rental lists, prospect to the most recent buyers offered by the list owner unless there’s a seasonality factor, such as the case with food mailers. It’s often not necessary to add the monetary value select, and there’s no reason to pay additional charges if they’re not necessary.