Strategy: Maximizing Outside List Performance

Maximizing outside list performance isn’t easy and requires much testing.

Here are seven proven ways to increase the response rate to outside lists.

1. Use all of the cooperative databases, not just one or two. There are six consumer co-op databases to take advantage of: Abacus, NextAction, I-Behavior, Z-24, Prefer Network and Wiland Direct. Yes, there will be overlap from one database to another, but each co-op can identify names worth mailing, based on its modeling, that another co-op might not find. That’s because all the co-ops build statistical models differently.