How to Maximize Online Ad ROI and Engage Customers With Compelling Copy

Raise Your Quality Score and it Will Raise Your ROI
Ensuring that your copy and call to action are strongly related to the content on your landing page will inevitably help you increase your ROI. If your ads are more relevant to the associated landing pages, you'll receive a higher Quality Score from the search engines. If you're able to attain a Quality Score of nine or 10, you'll decrease your cost per click. Soon, you can spend less to earn the same results or get more from your current spend. Both will have a positive impact on your campaign ROI and return on ad spend. This is the search engines way of rewarding advertisers that provide useful results for consumers.