How to Maximize Online Ad ROI and Engage Customers With Compelling Copy

Supercharging ROI With Google Sitelinks and Google Shopping
If you're advertising on Google, there are a number of techniques that can help maximize return on investment. Google Sitelinks is a format extension that allows you to enter up to six links to specific pages in each ad. This doubles the vertical space of each unit. I've seen clickthrough rates for ads using Google Sitelinks as much as 30 percent higher than ads without Sitelinks. They're a great way to introduce attractive variations from your main product set and drive shoppers deeper into your site.