How to Maximize Online Ad ROI and Engage Customers With Compelling Copy

When site visitors click the display link, it should take them to a dedicated landing page. This is a highly effective technique for a holiday sale, and we've found post-click efforts can have as much impact on your success as the effort to drive that initial click.

Focus your copy on the problem your product can solve and ask yourself, "Why would they buy from you, why from this store, and why right now?" If you can't answer that clearly, well, back to the whiteboard. Try an extended returns period to eliminate traditional barriers. Little tweaks can go a long way. Must-have copy includes discount percentage, dollar amount and free shipping. These are unique options, and uptake will change with the age of your audience. Don't forget the importance of a guest checkout option to capture sensitive first-time shoppers to your site.