How to Maximize Online Ad ROI and Engage Customers With Compelling Copy

Creating Effective Ad Copy
To position products for success online, the ad copy must stand out, starting with the headline. Think of it like this: You have approximately 10 words to tell the best short story of your life, and every word needs to carry impact.

If the product is on sale for a holiday, name the event in the headline, and be sure to include the product brand name as customers likely will use the term in their search — e.g., "Just in time for Father's Day, Famous Brand's New Widget!"