How to Maximize Omnichannel Sales

Brick-and-Mortar and E-Tailers Are Symbiotic
Whether purchasing a car, a pair of shoes or a computer, both brick-and-mortar retail and e-tail have very important roles in the world of commerce. Retail acts as the showroom, where consumers can experience a product for the first time, while e-tail allows them to build confidence in the price they pay for a product as well as research all of their options in a convenient, real-time format.