How to Maximize Omnichannel Sales

Even Amazon.com, the king of e-commerce, has started a locker service to provide physical pick-up locations. The trend is clear: Despite all the benefits and possibilities that come with e-commerce, brick-and-mortar retail is here to stay.

Does that mean we're primed for an endless battle between the two? The reality is quite the opposite: The two channels will continue to rely on each other to survive, and only a carefully blended strategy of both will keep you in business.