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Sam Bahreini
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Even Amazon.com, the king of e-commerce, has started a locker service to provide physical pick-up locations. The trend is clear: Despite all the benefits and possibilities that come with e-commerce, brick-and-mortar retail is here to stay.
Does that mean we're primed for an endless battle between the two? The reality is quite the opposite: The two channels will continue to rely on each other to survive, and only a carefully blended strategy of both will keep you in business.
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Sam Bahreini is a serial entrepreneur and growth marketer, helping startups navigate from launch to scale.
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