How to Manage Customer Touchpoints

You may need a technology that converts your data into actionable information to increase profit margins, while minimizing investment in media-resource management. Without a finely tuned, accurate database, you’re “dialing for dollars,” a costly mistake in anyone’s book.

Bill Wild is a founder and principal of Catalog Retail Marketing International (CRMI), a full-service customer contact center specializing in the catalog/retail and direct marketing industries. You can reach him via e-mail: bwild@crmi.cc.