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Bill Wild
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Another critical blind spot is the failure to distinguish between the many communication channels of choice (catalog, Web, e-mail, fax)—a major impediment to profitable catalog marketing. External overlays in the b-to-b catalog industry are limited. In short, you don’t have the whole picture. It takes qualified personal contact to determine change or potential change.
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- Companies:
- Catalog Retail Marketing International
Bill Wild
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