How to Manage Customer Touchpoints

Dig deeper and the question arises: How do you measure the correlation between the purchase value and the potential for that customer to buy your product? Do you fully understand your target customers’ behavioral changes and your appropriate response to those changes?

Today, we seek to manage our customer contact points smoothly and professionally to give the account service rep a bird’s-eye view of the target customer’s track record. The question is, how do you know you’re mailing to the right customer? Managing customer relationships begins with talking to the right customers.