How to Make Rock n' Roll Retail Employees

A retail sale has two, and only two, steps. First, find out what the shopper is looking for. Second, help them get it. That's it. Use the kindergarten litmus test, which means if you were going to explain to a kindergartner how to be a retail salesperson, which definition could a five-year-old comprehend? Every sales technique you can name falls into one of those two steps. Furthermore, line up your sales staff and ask each of them one at a time what their job is. At first, the vast differences in definitions will scare you. Over time, teach and show them that their job is twofold: find out what consumers want and help them get it.