How to Make Rock n' Roll Retail Employees

Stop Complicating the Process
If you look at all the published retail sales books and articles, it's amazing how many different approaches to retail sales are out in the marketplace. The level of complexity in some of these approaches is baffling. I read one book where the author taught his "17-Step Retail Sales Success Formula." It's no wonder we don't develop world-class talent anymore. Let's face it, folks have trouble remembering what days they get paid and when the next all-store meeting is scheduled. How can we expect them to remember a 17-step sales process? Retail selling isn't that complicated.