Outside List Optimization

3. If your housefile and the prospect list you want to optimize both reside with the co-op database, the economics of doing a marginal list optimization are pretty good.

4. Outside list optimization can be effective when mailing to compiled lists. Here, a mailer rents a compiled file (i.e., nurses, hunting licenses, boat registrations) and negotiates a net-net arrangement with the compiler. These names are shipped to the cooperative database company, matched, scored and mailed. This is an excellent method for getting compiled names to work for a direct response catalog offer.