Outside List Optimization

Most outside catalog lists include names whose overall buying patterns aren’t typical of that particular list’s characteristics. A high-end gift list, for example, may include people who made a purchase for a special occasion, but who usually make purchases from lower-ticket gift catalogs. Optimization helps by identifying those prospects who don’t match the typical buying patterns of the customers on your own list. Suppressing these names after the merge can raise the results of the entire mailing.