How to Make Promotional Offers Work

From my experience, a dollar amount off an order generally will outpull a percentage off an order. A free gift with order normally is the least-effective offer you can make. This isn’t to imply that an offer for a free gift with purchase doesn’t work at all. If you test a free gift, however, be sure the gift isn’t an item in your catalog but something totally different. Test different offers to see what works best. Bear in mind there needs to be a purpose and objective behind every offer you make. For example, do you want to increase your AOV or response rates? Don’t make unilateral offers to all customer groups and prospects. Rather, target certain groups.