How to Make Online Gift Buying a Cinch for Any Occasion

Once you uncover any new trends during gift-giving season — or if you recognize that your customers are ready to start their seasonal shopping — you can get visitors’ attention with merchandising that's tied into your site search. For example, you can create customized landing pages that visitors see when they arrive on your site from a search engine. You can also create banner ads that relate to a visitor's search. They can appear on search results pages promoting similar products or special deals like free shopping and gift-wrap.