How to Make Online Gift Buying a Cinch for Any Occasion

As you move into popular gift-giving seasons like graduation or Christmas, it's a good time to take a closer look at site search analytics to see what gifts your customers may be thinking of buying — and to make sure you have such items in stock. Look closely at search keywords and refinements that are most frequently clicked on by your visitors. Are they giving you hints about brands you need to carry or product variations that are proving popular?