How to Make List Prospecting Work

In addition, the mailer will want to look to organizations and associations of individuals within the target market. Or perhaps there are publications specifically for the parking professional (yes, there really is a magazine entitled Parking).

The point is that in the b-to-b arena, you don’t want to leave any stone unturned. Following are some list options:
- mail-order buyer files;
- association/organization membership lists;
- industry publication subscriber files;
- compiled lists with SIC or NAICS selection availability;
- trade show participant lists;
- vendor developed lists; and
- event participation lists.