How to Make List Prospecting Work

For example, consumer mailers typically will, and should, focus on responder files for new-customer acquisition. In other words, apparel catalogers may target only Eddie Bauer, J.Jill, Coldwater Creek or Pottery Barn — established mail-order buyer lists — to build their own customer bases. And they rely far less on compiled lists that primarily feature demographic data for selection options. B-to-b mailers may not always have that luxury.