How to Make List Prospecting Work

If the forecasted contribution per order is in line with the acceptable investment level you’ve identified, proceed with the order, and then onto the merge.

Use Your Merge/Purge Reports

Merge/purge reports can give you a wealth of data. Look at the list-to-list matrix that shows which lists match. If you use a ranking that puts all outside lists “random in the merge” (i.e., no individual prospect list outranks another), you’ll see where you have heavy overlaps or dupes.