How to Make List Prospecting Work

Act on Your Findings

You can improve your chances for prospecting success in the following ways. First, get a good list broker, one who knows the b-to-b world.

Next, target specific selection criteria within some of the above-mentioned files. Adding title selects is a benefit with compiled lists. And you typically can increase the quantity of names available in your prospecting universe if you’re willing to mail records that have, say, a title, company and address but no actual contact name.