How to Make List Prospecting Work (1157 words)

While many business mailers have their lists on the market for rental or exchange, it might be difficult for a tightly defined niche mailer to find responder lists that make sense for its extremely targeted offering.

Consider the example of a parking supplies cataloger. Looking to mail-order buyer lists may not be an option because the market segment is so specific. In this case, compiled lists with Standard Industrial Codes (SIC) or North American Industry Classification System (NAICS) and title selects may be more appropriate.