How to Make List Prospecting Work (1157 words)

* NCM: 60 percent

In the chart, you'll see you can spend up to $78.40 for every order generated

from a prospect list to break even after 12 months of mailings. This gives you a benchmark from which to move forward.

Identify the Potential Prospect Universe

This is where b-to-b prospecting really starts to differ from most consumer prospecting.