How to Make List Prospecting Work (1157 words)

These general steps include the key elements of getting through list prospecting in a way that gives you the most information and greatest opportunity for success.

Expense Per Customer

Understanding lifetime value, or even 12-month payback, is the first step in the customer-acquisition process, no matter what method you use to get new clients. Determine what return on investment you must make to bring in a new customer.