How to Make List Prospecting Work (1157 words)

Ideally, the lists you choose should have rollout potential. That is, you may find the best list ever — great response and AOV every time out — but if the total list quantity is small, there may be little long-term opportunity.

Small lists that aren't frequently refreshed tend to fatigue faster, and you may see performance fall fairly quickly, hence the recommendation to consider mailing titles.