How to Make List Prospecting Work (1157 words)

- mail-order buyer files;

- association/organization membership lists;

- industry publication subscriber files;

- compiled lists with SIC or NAICS selection availability;

- trade show participant lists;

- vendor developed lists; and

- event participation lists.

Act on Your Findings

You can improve your chances for prospecting success in the following ways. First, get a good list broker, one who knows the b-to-b world.