How to Make B-to-B Data Dance

Meet: Pam Maxwell, Vice President of Marketing, Interline Brands

By Alicia Orr Suman

After nearly 20 years in business-to-business marketing, Pam Maxwell is convinced of one thing: Most companies don't understand the value of their data.

At Interline Brands, a $630 million distributor of maintenance and repair products, she feels fortunate to work in a company that believes in the role data can play in catalog marketing. Among Interline's catalog brands are Barnett, Wilmar, Sexauer, Maintenance USA and Hardware Express.