Print-Plus: Keeping Your House in Order

All data should be retained in a structured, consistent manner to allow for easy reporting and selection. Always give customers the option to not have their name rented or exchanged. Update these requests to your housefile in a timely fashion.

You can maintain your file at the household or individual level. At the individual level you have more records (and increased costs). For list rental purposes, mailers generally expect to receive customer records at the household level. Add seed or decoy names to your housefile to protect against the unauthorized use of your list. There are mail-tracking services available to use specifically for this purpose.