Print-Plus: Keeping Your House in Order

We all know that a catalog company's most valuable asset (other than people, of course) is its housefile — a consolidated database containing each customer's name, address and summarized order information. After all, your previous buyers are what keep the lights burning. Proper maintenance of a housefile is an extremely valuable marketing skill. Here are some ways to help you maintain your housefile so that you can get the most out of this extremely valuable asset.