How to maintain consistency in creative endeavors throughout your site channels

By Carolyn Heinze

Instructions on color palettes, logos, fonts and photography should be readily accessible to everyone involved in the process. Worthington-Levy says the best way to present this is on an FTP site, where members of the creative team can download the information they require. On the FTP site, place all photography your company owns. Take-away tip: If you don’t own photos outright, have instructions on the site on whom to contact to get a contract extension from the photographer. Says Worthington-Levy, “Most photographers don’t sell photography outright; they sell usage rights.”