How Macy's, Lowe's and The Limited Are Tackling Omnichannel

"To create a seamless experience for the customer, we needed to break down some barriers," said Harrison.

Echoing the thoughts of Ellis and what she's looking for at The Limited, Macy's is seeking employees who are open to change. "You can't stay still in today's [retail] environment," Harrison said, "otherwise you'll be passed by the Amazon's of the world."