How Macy's, Lowe's and The Limited Are Tackling Omnichannel

A Culture Shift
At Lowe's, a strong commitment from the C-level execs to omnichannel has made Kirby's job a lot easier. Omnichannel is everyone in the organization's job, Kirby said, and he's thankful he has the unwavering support of his bosses to make that a company mandate.

For The Limited, a key to adopting omnichannel was finding/creating the right team, Ellis said. The makeup of your team is very important, she added, telling the audience to look for people with an affinity for the client as well as the ability to accept and push for change.