
By
Joe Keenan
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In a session yesterday at the National Retail Federation's Big Show in New York city, three retail executives from leading brands Macy's, Lowe's and The Limited discussed how their companies have optimized omnichannel. R.B. Harrison, chief omnichannel officer at Macy's; Debra Ellis, CEO of The Limited; and Brent Kirby, chief omnichannel officer at Lowe's, participated in a panel discussion that broke down the multiple facets of being an omnichannel retail organization, from customer service to inventory to fulfillment and more.
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