How to Localize Your Global Store Through Social Media

That's a huge missed opportunity. Here's how to harness your employees potential in your local social media strategy:

1. Empower your team. Your employees are on the front line of customer service, and they wield significant influence over whether shoppers become repeat customers.

Your team knows your brand and, more importantly, your customers better than anyone. When it comes to local needs and preferences, they're walking encyclopedias of consumer knowledge. However, they won't use it if they're afraid of violating company policy or losing their jobs. Encourage teammates to engage with customers on social media to establish rapport and invite them into the store.