How L.L. Bean, Amazon and Nordstrom Create Positive Service Experiences

Nordstrom also added RSS feeds to its site in 2007. Shoppers of the apparel retailer can be automatically alerted when a new product they're interested in is added to Nordstrom’s online store. For example, a shopper interested in Seven jeans can click on the Fashion Feed button on Nordstrom.com. Any time a new product is added to the site that matches this search, the consumer will automatically be sent an email. After opening the email, the shopper is taken directly to the appropriate new product web page.