How L.L. Bean, Amazon and Nordstrom Create Positive Service Experiences

Nordstrom has made its website appealing by adding “Design to Inspire” videos. These videos feature designers discussing a specific style, their design inspiration, occasions that styles are most appropriate for and how different styles can be accessorized. For example, in a video series featuring Michelle Smith, the designer of the popular Milly line, Smith offers suggestions for wearing the same dress at work as well as out of the office.