How L.L. Bean, Amazon and Nordstrom Create Positive Service Experiences
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Barry Berman
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For online retailers, a positive service experience relates to a consumer’s ability to quickly find a suitable product; the accurate portrayal of goods in terms of features, colors and sizes; a speedy website; and how quickly questions about a product are answered. Let’s look at how L.L.Bean, Amazon.com and Nordstrom have optimized their customers’ web-based service experiences.
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- Companies:
- Amazon.com
- Costco
- Nordstrom
- People:
- Michelle Smith
- Nordstrom
Barry Berman
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