How Lilly Pulitzer Boosts Branding With Social Insight
2. Design intelligence: Lilly Pulitzer's design team identifies trends and learns which patterns, colors and themes are resonating with its audience. If a five-by-five print is a hit on social, the retailer can anticipate the pattern will be popular in its stores too.
3. Product development: Lilly Pulitzer launched a coffee table-style book on Thanksgiving dedicated to the five-by-five. The brand's Instagram fans were the first to get word. Curalate's Like2Buy solution enabled Lilly Pulitzer to drive fans from Instagram to a landing page on its website, where the book could be purchased. Within 24 hours of the announcement, Lilly Pulitzer measured more than a 400 percent increase in referral traffic from Instagram, compared to its daily average. Over the course of Thanksgiving weekend, which includes Black Friday and Cyber Monday, Instagram referral traffic topped Facebook by more than 50 percent.
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Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
