How Lilly Pulitzer Boosts Branding With Social Insight
1. Enriching the e-commerce experience: Lilly Pulitzer uses a custom-built gallery to feature five-by-five images on its homepage. Each image drives to the brand's Pinterest page, where consumers can engage with more than 500 prints. Since images on Pinterest link to product pages, Lilly Pulitzer can easily tie Pinterest content to referral revenue.
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- Lilly Pulitzer
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
