How Lilly Pulitzer Boosts Branding With Social Insight
On Instagram, images tagged with #Lilly5x5 have generated 4.4 million engagements since they were introduced, which accounts for 33 percent of Lilly Pulitzer's total Instagram engagement. They consistently rank among the retailer's top pins on Pinterest, too.
What sets Lilly Pulitzer's campaign above the rest, however, is how the brand has delved into this visual data to engage both social and nonsocial audiences. I've listed three of the company's most notable initiatives here:
- People:
- Lilly Pulitzer
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
