How Lilly Pulitzer Boosts Branding With Social Insight
Lilly Pulitzer's 5x5 campaign is a great example of this undertaking. The initiative itself revolves around a series of original prints produced by a team of in-house artists. Each one is inspired by fashion, seasons, holidays, and so on. Lending to their charm, the images are published to the brand's social channels at 5 p.m., five days a week. This gives Lilly Pulitzer's fans something to look forward to every day.
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Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
