How Lilly Pulitzer Boosts Branding With Social Insight
Then there's the other approach — the one that focuses on what the customer wants, as opposed to what the business thinks they need. Lilly Pulitzer, a household name in the resort-wear category, is the quintessential customer-centric brand, building a playbook filled not only with innovative ideas, but also insight to support them. The brand says it stands by its original print designs above everything else, and it underscores this by reinforcing its iconic aesthetic across every department.
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- Lilly Pulitzer
Apu Gupta is the co-founder and CEO of Curalate, the leading Social Commerce company with offices in Philadelphia, New York, Seattle, and London. Prior to launching Curalate, Apu was COO & CMO at MedPlus Health Services. Under his leadership, MedPlus raised $25MM in venture funding and became the second largest pharmacy chain in India. Apu was also an early employee of WebEx from its Series A through IPO. Apu holds an undergraduate degree from the University of Texas, Austin and a MBA from the Wharton School of Business. Apu has been recognized as an E&Y Entrepreneur of the Year in the Emerging Entrepreneur category and is a Fellow in the Aspen Institute's Henry Crown Fellowship program.
