Leveraging Industry Standards to Create a Compelling Web Presence

A site taxonomy can be considered part of a virtual plan-o-gram. No two plan-o-grams will be identical. A great deal of effort goes into differentiating offerings in the physical retail world. Competitive advantage is gained through the differentiation of offerings, either through selection, quality, service or price or more of the subjective experience such as the store's look, layout, feel, convenience of checkout, cleanliness, sounds, smells, even textures and types of fixtures. Friendliness, expertise, capability of staff, overall store ambience, and ease and completeness of information access are also important differentiators.