Leveraging Industry Standards to Create a Compelling Web Presence

What about standards for how information is displayed on a website? Does it make sense that display taxonomies are completely standard since there are only so many ways to show categories like “Electronics” or “Home Furnishings”? Well, perhaps not. In fact, there are standard taxonomies for products such as those in Google Commerce Search. However, in that taxonomy, diaper bags appear under "Luggage." If your site specialized in products for parents of infants and toddlers, it's unlikely you'd have a “Luggage” category. At Babies"R"Us, luggage fits under “Gear” along with “Strollers” and “Car Seats.”