Leveraging Industry Standards to Create a Compelling Web Presence

Complying with standards ensures interoperability and is a source of efficiency. Syndicating content to a partner speeds time to market. Having consistent standards from a supplier makes it easier and cheaper to add products to a retailer's offering. Many new classes of functionality, such as integration with social media sites like Facebook and Twitter, depend on shared web standards in order to transmit and receive information about user preferences and social commerce functions. (This is still in its nascent stage, but not something to be ignored in the future.)