Leveraging Industry Standards to Create a Compelling Web Presence

Companies that use channel sales can also syndicate content from their websites through partner sites in order to support end customers with help materials, manuals, troubleshooting guides and other content.

In the e-commerce realm, there are standards for transacting on specific websites — iTunes has a set of metadata standards that sellers must comply with in order for placement in the iTunes catalog. The rule of thumb here is that standards are very useful when transmitting and sharing information across companies, partners and suppliers.