Customer Retention Tactics From Lands’ End, Home Depot, ProFlowers

"At Lands’ End, we have a lot of disparate databases," said Norpel. "But with this project, we're combining all of our data sources — Acxiom data, email preference center data, social media data, marketing channel data — so we can really see one view of the customer. We will know if the customer is a man or a woman, whether they shopped online, in-store or via our catalog, and what products they're interested in."