Customer Retention Tactics From Lands’ End, Home Depot, ProFlowers

Personalization is also key to ProFlowers’ customer retention efforts, according to panelist Matthew Edstrom, senior director and head of marketing at the flower retailer.

For example, ProFlowers is always looking for unique data from third parties (e.g., birthdays of people in a given household). With this data, ProGlowers can "give a personalized birthday-themed email," Edstrom said. "We don't know the name of that person, we just know that there's a birthday occasion at some point in the future for the recipient of the email."