Customer Retention Tactics From Lands’ End, Home Depot, ProFlowers
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Jen Horsley, regional vice president of new business development at HelloWorld, a marketing solutions provider, discussed one of its retail clients in the beauty space that does a great job around personalization, which is driving customer retention and lifetime value for that company.
"They give offers to a customer based on knowing the customer — they know the skin color, hair color and makeup choices of the customer they're targeting," Horsley said. "So when they make a recommendation or an offer to them, the offer is authentic and relevant. That's how to create lifetime value — by giving customers something they can react to because it's relevant to them."
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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