Customer Retention Tactics From Lands’ End, Home Depot, ProFlowers

Jen Horsley, regional vice president of new business development at HelloWorld, a marketing solutions provider, discussed one of its retail clients in the beauty space that does a great job around personalization, which is driving customer retention and lifetime value for that company.

"They give offers to a customer based on knowing the customer — they know the skin color, hair color and makeup choices of the customer they're targeting," Horsley said. "So when they make a recommendation or an offer to them, the offer is authentic and relevant. That's how to create lifetime value — by giving customers something they can react to because it's relevant to them."